Market research is a key aspect of a business strategy, it is used to gain information on customers or markets. It is essential in order to get an advantage over other competitors in the same field. Market research can help a business to identify the competition, the market need and the market size.
Audience profiling: I have used this in task six in the advertising for tv unit when giving examples of the types of media that different social classes will watch.
Audience data: I have included audience data in task one of understanding industries when giving percentages of the amount of people who have satellite tv in their homes.
Consumer behavior: This has been included in my advertising for tv unit in tasks one and two when analysing adverts and how the advertisers persuade consumers to buy their products.
Competitor analysis: This was used in the advertising for tv unit when looking at other adverts and analysing the competition. This information was used in tasks one to five.
Advertising effects: This has been used throughout the advertising for tv unit when describing the different effects that advertisements have on their viewers, examples of this can be found in tasks one and two.
Production research:
Production research describes the process in which a business investigates the key factors needed to create a successful, practical media product such as a film or a television program.
Viability: This was used in task eleven on the single camera drama unit when filling in a health and safety form/ risk assessment.
Costs: Costs are discussed in task one in the single camera drama unit when explaining the advantages and disadvantages of single and multi-camera set ups.
Locations: These were considered throughout the production of our single camera drama as we had to leave school premises in order to generate the right effect in our film.
Facilities: We used the school's facilities when creating all of our practical work such as our advertisements and single camera drama because we do not posses the correct equipment or software at home. Evidence of this is present throughout the single camera drama unit and the advertising for tv unit.
Placement: This is evidenced in task nine of the single camera drama unit when researching the types of shots and where to place items for our practical product.
Resource procedures:
Resource procedures are the processes in which a company gains information in order to build their idea and create the final product. The internet is an example of a useful resource as it allows users to access websites containing a wide range of information concerning almost any subject matter. Loaning equipment can also be classed as a resource procedure as it is another way to gain the resources needed.
Resource procedures are the processes in which a company gains information in order to build their idea and create the final product. The internet is an example of a useful resource as it allows users to access websites containing a wide range of information concerning almost any subject matter. Loaning equipment can also be classed as a resource procedure as it is another way to gain the resources needed.
Borrowing materials: During the production of our advertisements and single camera dramas, we had to use the school's equipment like as cameras and voice recorders, we also had to use their software such as iMovie and Garageband to edit our productions. This can be evidenced in task seven of the single camera drama unit and can also be evidenced in the TV advertising unit.
Search methods, search engines: I used the search engine "Google" (http://www.google.co.uk) throughout the process of completing this course, I used it to define terms I wasn't sure of, find relevant information for individual tasks such as task six in the unit titled understanding industries for which I needed to discover information on jobs in the media industry.
Search methods, subject indexes: When researching employment equality for task ten in the understanding industries unit, I accessed a website containing a subject index (http://www.legislation.gov.uk/uksi/2006/1031/contents/made) which made it a lot easier to find the specific area of the regulations I needed to research.
Reference only sources: I used the internet to find websites containing information, some of which I used in my written work . I referenced these sources throughout the entire of unit seven, understanding industries. The sources that I have used in my work include Wikipedia (http://www.wikipedia.org/), BBC (http://www.bbc.co.uk/) and ITV (http://www.itv.com/).
Types of research:
Quantitative research is research which highly relies on mathematical data such as figures and percentages. It uses quantities and quantifiable data . It provides information on aspects such as where, when and what rather than going into depth about why the data specified has occurred. I provided quantitative data in task one of my understanding industries unit when specifying how many households had invested in satellite television. I also had to consider programme ratings and circulation figures when analysing advertisements in the TV advertising unit in order to predict the most effective time slot for certain adverts.
Qualitative research is much more descriptive than its twin, focusing on how and why the data evidenced by processes such as market research have occurred. This type of data can be anything from audience attitudes to behaviours of consumers. In terms of qualitative data, I have included attitudes towards media products when analysing advertisements in tasks one, two and three of the TV advertising unit. These tasks could also be classified as advert reviews as I have evaluated them on ow effective they are.
Search methods, subject indexes: When researching employment equality for task ten in the understanding industries unit, I accessed a website containing a subject index (http://www.legislation.gov.uk/uksi/2006/1031/contents/made) which made it a lot easier to find the specific area of the regulations I needed to research.
Reference only sources: I used the internet to find websites containing information, some of which I used in my written work . I referenced these sources throughout the entire of unit seven, understanding industries. The sources that I have used in my work include Wikipedia (http://www.wikipedia.org/), BBC (http://www.bbc.co.uk/) and ITV (http://www.itv.com/).
Types of research:
Quantitative research is research which highly relies on mathematical data such as figures and percentages. It uses quantities and quantifiable data . It provides information on aspects such as where, when and what rather than going into depth about why the data specified has occurred. I provided quantitative data in task one of my understanding industries unit when specifying how many households had invested in satellite television. I also had to consider programme ratings and circulation figures when analysing advertisements in the TV advertising unit in order to predict the most effective time slot for certain adverts.
Qualitative research is much more descriptive than its twin, focusing on how and why the data evidenced by processes such as market research have occurred. This type of data can be anything from audience attitudes to behaviours of consumers. In terms of qualitative data, I have included attitudes towards media products when analysing advertisements in tasks one, two and three of the TV advertising unit. These tasks could also be classified as advert reviews as I have evaluated them on ow effective they are.
Primary sources:
Primary sources are sources of information that are obtained directly by the person using the information on a first hand basis rather than something that has been reproduced by someone else on a website on the internet. Examples of primary sources are interviews or anything that has been produced in your own means.
Audience panels: When preparing for the evaluation of our single camera drama, we allowed our class to watch the production in order to get feedback which we later included in our evaluation of the the product. This can be found in task twelve of the single camera drama unit. It can also be found in the evaluation of our advertisement in the TV advertising unit as we followed the same process.
Self generated, own audio: When creating our single camera drama we recorded some people singing a song and then edited the tone and pitch on Garageband, we then added this into the credits of our single camera drama. This can be found in the single camera drama unit.
Questionnaires: I formed some questionnaires in task nine of my TV advertising unit in order to gain information on what kinds of advert that my peers preferred.
Self generated, own audio: When creating our single camera drama we recorded some people singing a song and then edited the tone and pitch on Garageband, we then added this into the credits of our single camera drama. This can be found in the single camera drama unit.
Questionnaires: I formed some questionnaires in task nine of my TV advertising unit in order to gain information on what kinds of advert that my peers preferred.
Self generated, own video: My own video can be found in the final productions of the TV advertising unit and the single camera drama unit. This can be evidenced in the treatment of the single camera drama unit which is task eight.
Secondary sources:
A secondary source is something such as a document on the internet or an interview recorded by someone else that releases information that was originally presented elsewhere. This contrasts with a primary source which is the original source of information. Examples of secondary sources are books, music that belongs to other people and reference based journals.
Published statistics: I included these in task one of my understanding industries unit when looking at how many people had satellite television in their homes.
Worldwide web: I used the internet throughout my understanding industries unit when researching each different task such as the types of contracts that were available at the BBC. Evidence of this can be found throughout the unit due to referencing.
Audio material: We included audio material found in the software Garageband to add effect when creating our single camera drama. This can be found in the single camera drama unit.
Interviews: I looked at an interview with Rupert Murdoch when researching for task one of my understanding industries unit (http://www.youtube.com/watch?v=IQSKRWXyFw8&feature=player_embedded) and added a relevant quotation to back up my findings.
Published statistics: I included these in task one of my understanding industries unit when looking at how many people had satellite television in their homes.
Worldwide web: I used the internet throughout my understanding industries unit when researching each different task such as the types of contracts that were available at the BBC. Evidence of this can be found throughout the unit due to referencing.
Audio material: We included audio material found in the software Garageband to add effect when creating our single camera drama. This can be found in the single camera drama unit.
Interviews: I looked at an interview with Rupert Murdoch when researching for task one of my understanding industries unit (http://www.youtube.com/watch?v=IQSKRWXyFw8&feature=player_embedded) and added a relevant quotation to back up my findings.
Interpreting results:
Interpreting results refers to the process in which after gathering a range of opinions, they must be transformed into an easily accessible format in order for the producer to be able to use them to their full potential. These formats could be graphs, tables, summaries or evaluations. This is an important process because it helps to gain an incline of what the consumer wants.
Evaluating: I have evaluated the successfulness of my production in task twelve of my single camera drama unit, this has included the opinions that I gathered from my peers on what they would have liked to have seen improved.
Summarising: I summarised the results of my questionnaire in task nine of the TV advertising unit. This helped me to wade through the raw data on order to discovers which parts would benefit the outcome of my production.
Evaluating: I have evaluated the successfulness of my production in task twelve of my single camera drama unit, this has included the opinions that I gathered from my peers on what they would have liked to have seen improved.
Summarising: I summarised the results of my questionnaire in task nine of the TV advertising unit. This helped me to wade through the raw data on order to discovers which parts would benefit the outcome of my production.
Consumer Categorisation:
Consumer categorisation is completed in the post production stage of development, research must be conducted on target audiences, the data collected consisting of age, gender, social class, political views and more. This makes it easier for a producer to release a product that will be successful in a specific consumer market.
Occupational groups: In task six of my TV advertising unit I produced a consumer table focusing on the subject of social class which depends on their occupational groups, I used this to to try and predict the types of media that each social class would demonstrate a preference towards.
Gender: When analysing the Honda advertisement in task one of the TV advertising unit, I chose a specific gender category that I believed it was aimed towards, this being men.
Age: Similarly to the analysis of the Honda advertisement, in task three of the TV advertising unit I chose to analyse an additional advert, this being the Iron Bru laptop advert. I wrote that by using the Snowman animation, this anchored the audience towards younger viewers.
Research Techniques:
Gender: When analysing the Honda advertisement in task one of the TV advertising unit, I chose a specific gender category that I believed it was aimed towards, this being men.
Age: Similarly to the analysis of the Honda advertisement, in task three of the TV advertising unit I chose to analyse an additional advert, this being the Iron Bru laptop advert. I wrote that by using the Snowman animation, this anchored the audience towards younger viewers.
Research Techniques:
There are a variety of ways that research can be presented for viewing, it is essential that one presents information in a coherent manner that can be easily understood by those that you intend to display it to.
Visual aids: In task nine of my single camera drama unit I produced a storyboard and uploaded it onto my blog in order to illustrate the types of shots that we would include in our production as it was genre specific (horror) and certain conventions had to be included. In task nine of my TV advertising unit I included graphs which put the data from my questionnaire into an easily readable format.
Style: I have presented my information in a formal style throughout all of the units as I believe that this is the way that my information and views would have been conveyed if they had been completed in a professional environment.
Written: The majority of my work has been presented on this blog in a word processed format, this can be evidenced throughout the entire of the understanding industries units as well as in some areas of the other units that I have completed.
Style: I have presented my information in a formal style throughout all of the units as I believe that this is the way that my information and views would have been conveyed if they had been completed in a professional environment.
Written: The majority of my work has been presented on this blog in a word processed format, this can be evidenced throughout the entire of the understanding industries units as well as in some areas of the other units that I have completed.
Research Content:
The content of my research must consist of factual information that is both relevant and insightful in order to remain valid in the eyes of those who read it.
Research data: During the TV advertising unit, I had to discover consumer views on which types of advertising they preferred, I created a questionnaire in order to do this and this can be seen in task nine of the unit specified.
Research findings: Findings from research that I conducted can be found throughout the Understanding industries unit of this blog in a word processed format. In the beginning I possessed little knowledge on the subjects I needed to write about so conducted research using various resources in order to present accurate findings.
Procedures: In my single camera unit I had to specify which equipment and software I would be using to complete the production and post-production of my single camera drama, this can be evidenced by viewing task seven. I also included a screen shot of a storyboard to signify our planning during pre-production in task nine.
The content of my research must consist of factual information that is both relevant and insightful in order to remain valid in the eyes of those who read it.
Research data: During the TV advertising unit, I had to discover consumer views on which types of advertising they preferred, I created a questionnaire in order to do this and this can be seen in task nine of the unit specified.
Research findings: Findings from research that I conducted can be found throughout the Understanding industries unit of this blog in a word processed format. In the beginning I possessed little knowledge on the subjects I needed to write about so conducted research using various resources in order to present accurate findings.
Procedures: In my single camera unit I had to specify which equipment and software I would be using to complete the production and post-production of my single camera drama, this can be evidenced by viewing task seven. I also included a screen shot of a storyboard to signify our planning during pre-production in task nine.
Quotations and Referencing:
Referencing information from secondary sources is an important aspect of presenting research as it means that those reading your findings can check if your information is true, increasing the validity of what you have produced. It also reduces the likelihood of crimes such as plaegerism. Using quotations can make your research more direct and interesting.
Quotations: During task one of my understanding industries unit I included a quote from Rupert Murdoch in order to include another view aside from my own in my research.
Referencing: I used the Harvard referencing system which included writing the URL or author of the source used and the date accessed throughout the entire of my understanding industries unit which meant that my own opinions were combined with the views and information presented by others.
Quotations: During task one of my understanding industries unit I included a quote from Rupert Murdoch in order to include another view aside from my own in my research.
Referencing: I used the Harvard referencing system which included writing the URL or author of the source used and the date accessed throughout the entire of my understanding industries unit which meant that my own opinions were combined with the views and information presented by others.
Copyright:
The definition of copyright, what it entails, the different types of copyright and much more can be found in task ten of my understanding industries unit.
Quotation and citation: When including the quote in task one of my understanding industries unit I included references to the source to avoid any implications that may have occurred from violating copyright. I also cited various articles throughout this unit using the referencing system for the same reason.
Quotation and citation: When including the quote in task one of my understanding industries unit I included references to the source to avoid any implications that may have occurred from violating copyright. I also cited various articles throughout this unit using the referencing system for the same reason.
Audio: I included audio produced by another source in my production of my single camera drama, the producer of which I stated to avoid copyright.
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